Tourism, Hospitality & Events

Maxwell Street Days returns to State Street July 16-19

The event provides discounts from local stores, outdoor dining, live music and more along the full length of State Street

Sauk County Lavender Festival is Friday, Saturday

The event will let visitors pick their own lavender and offer live music and farm tours

Madison College hosts Ultimate Pickleball Challenge on June 27

Proceeds from tournament fees and court sponsorships help reduce financial barriers for Madison College students

Overture Galleries welcomes summer exhibitions with artists at free reception

This summer’s exhibitions features work that honors cultural identity and reflects on personal and collective experiences

Fans face issues with World Cup tickets purchased on StubHub

Many fans describe purchasing tickets off of StubHub, only to find the original seller never had them to begin with

Bucky-N-Booms drops fireworks from July 4th event

Bucky-N-Booms will be known as Stars, Stripes & Shorelines and still feature other activities

Public can meet finalists chosen for LakeWay public art

There were 79 submissions from artists around the globe for the first public art installation...

Gov. Evers partnering with WisDOT, DMV and DNR to get people into state parks

The state of Wisconsin wants to make it easier for people to...

Destination Madison announces hospitality award finalists

The Destination Madison Awards finalists have been named.   The awards celebrate those in...

Madison visitors spent record $1.6 billion in Madison

Destination Madison released its 2025 tourism numbers, and they were record-breaking.   In 2025,...