As the Green Bay Packers get ready for their Sept. 24 home opener against the Atlanta Falcons, the team has signed a multiyear agreement with TLC, a consumer electronics brand based in Irvine, California, on digital advertising and social media.
The multi-year agreement brings TCL brand visibility to Lambeau Field through in-stadium signage, video board sponsorships and digital activations.
As part of the agreement, TCL will help create unique experiences for Packers fans attending games at Lambeau Field.
The agreement will include an appearance by a Packers alumnus to create storytelling opportunities and deeper fan engagement beyond traditional advertising.
“We’re honored to be named a Proud Partner of the Green Bay Packers, an organization with an unmatched legacy and one of the most dedicated fan communities in sports,” Chris Hamdorf, executive vice president of TCL North America, said in a press release.
“This partnership gives us a meaningful platform to engage Packers fans at Lambeau Field and beyond, while showcasing TCL’s commitment to delivering premium entertainment experiences on and off the screen,” Hamdorf said.
