About Us
For almost 50 years, In Business Madison has been the trusted source for business news, analysis, and connection in Wisconsin’s capital region.
Our newsroom delivers daily reporting at ibmadison.com, and in the twice-daily IB Madison e-newsletter, delivering the day’s most important capital region business news directly to subscribers’ inboxes. The daily newsletter serves as a gateway to the IB Madison website, providing breaking business news and original features produced by our IB Madison editorial team. Separately, the monthly IB Madison print edition is direct-mailed to position-qualified executives, business owners, and government officials across the Wisconsin capital region 9-county footprint — with feature stories, executive profiles, and in-depth business coverage.
In Business Madison is built around the people who make the capital region work. IB Madison 40 Under 40 recognizes the next generation of regional leadership, while Professional of the Week, Professional of the Month, and Executive Q&A introduce readers to the leaders, entrepreneurs, and rising stars shaping our local economy.
Our recurring reference features give business leaders the data and context they need year-round. The annual IB Madison Guide to Giving highlights the philanthropic priorities of area companies, connecting donors with the nonprofits strengthening our community, while By the Numbers delivers the local economic data, market trends, and benchmarking insights that help executives make informed decisions.
Beyond the page, the In Business Madison team produces some of region’s most anticipated business events. The IB Madison Business of the Year Awards honor top-performing companies, IB Madison 40 Under 40 celebrates emerging leaders, and IB Madison Executive Excellence recognizes standout executive performance. IB Madison Exec Connect facilitates peer-to-peer relationship building, while the IB Madison Health Care Summit and Real Estate & Construction Symposium bring industry leaders together for in-depth conversations on the issues defining their sectors.
In Business Madison is published by Woodward Communications, Inc. (WCI), an employee-owned media company headquartered in Dubuque, Iowa, whose heritage traces back to the founding of Iowa’s first newspaper in 1836. Today, WCI’s diversified portfolio spans community newspapers, radio, niche publications, digital and custom publishing, events, business-to-business publications, and commercial printing — entertaining, informing, and connecting local communities through audio, print, video, digital, and event content. As an ESOP, every member of our team shares in the risks and rewards of ownership and is personally invested in the success of the businesses we cover and the communities we serve.