Privacy Policy

Last Updated: June 4, 2026

In Business Madison values its users’ privacy. This Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect. Our Policy has been designed and created to ensure those affiliated with In Business Madison of our commitment and realization of our obligation not only to meet, but to exceed, most existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time In Business Madison decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this separate manner.

This Policy applies to In Business Madison, and it governs any and all data collection and usage by us. Through the use of www.IBMadison.com, you are therefore consenting to the data collection procedures expressed in this Policy. Please note that this Policy does not govern the collection and use of information by companies that In Business Madison does not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, be sure to review its privacy policy before providing the site with information.

It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent to better understand the way in which websites garner, make use of and share the information collected. Specifically, this Policy will inform you of the following:

  • What personally identifiable information is collected from you through our website;
  • Why we collect personally identifiable information and the legal basis for such collection;
  • How we use the collected information and with whom it may be shared;
  • What choices are available to you regarding the use of your data; and
  • The security procedures in place to protect the misuse of your information.

Information We Collect

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right not to register you as a user or provide you with any products or services.

This website collects various types of information, such as:

  • Voluntarily provided information which may include your name, address, email address, billing and/or credit card information etc., which may be used when you purchase products and/or services and to deliver the services you have requested.
  • Information automatically collected when visiting our website, which may include cookies, third-party tracking technologies and server logs.

In addition, In Business Madison may have the occasion to collect non-personal anonymous demographic information, such as age, gender, household income, political affiliation, race and religion, as well as the type of browser you are using, IP address, or type of operating system, which will assist us in providing and maintaining superior quality service.

In Business Madison may also deem it necessary, from time to time, to follow websites that our users may frequent to glean what types of services and products may be the most popular to customers or the general public. Please rest assured that this site will only collect personal information that you knowingly and willingly provide to us by way of surveys, completed membership forms, and emails. It is the intent of this site to use personal information only for the purpose for which it was requested, and any additional uses specifically provided for on this Policy.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our advertising efforts. By using our website, you consent to the use of these technologies as described in this section.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the site to recognize your device on subsequent visits and remember your preferences. We use session cookies (deleted when you close your browser) and persistent cookies (which remain on your device for a set period).

Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly. This includes cookies that manage your login session and account authentication. Without these cookies, features such as account login and paid subscription access will not work.
  • Analytics Cookies: Help us understand how visitors use our site by collecting anonymous usage data such as pages viewed, session length, and traffic sources.
  • Advertising and Tracking Cookies: Used to measure the effectiveness of advertising campaigns we run to attract new readers, and to serve relevant content to users who have previously visited our site.

Third-Party Tracking Tools

We use the following third-party tools that may set cookies or collect data about your interactions with our site:

  • Google Analytics: Collects anonymized data about how users navigate our site, including pages visited, session duration, traffic sources, and general geographic location. This data is used to understand our audience and improve our content. Google Analytics does not identify individual users by name.
  • Google Tag Manager: A tag management platform that allows us to deploy and manage tracking scripts on our site in an organized, controlled manner.
  • LinkedIn Insight Tag: A tracking pixel provided by LinkedIn. It is used to measure the effectiveness of advertising campaigns we run on LinkedIn, to track conversions, and to build retargeting audiences — helping us reach prospective new readers via LinkedIn advertising. LinkedIn’s use of this data is governed by LinkedIn’s Privacy Policy.
  • Facebook Pixel: A tracking code provided by Meta (Facebook). It allows us to measure the results of Facebook and Instagram advertising campaigns, build custom audiences of site visitors, and identify lookalike audiences to expand our readership. Meta’s use of this data is governed by Meta’s Data Policy.

Managing Your Cookie Preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality, including your ability to remain logged in.

Why We Collect Information and For How Long

We collect and use data about our users for three specific purposes:

  1. To understand our audience’s news interests: We analyze which topics, articles, and content categories are most popular among our readers. This helps us determine what types of stories our audience finds most valuable — for example, identifying that readers of one article type are likely to be interested in related content.
  2. To provide aggregated data to advertisers: We provide anonymous, aggregated metrics to advertising partners — such as total page views, impressions served, ad clicks, and broad demographic breakdowns (e.g., number of visitors from a given zip code or region). Individual readers are never identified.
  3. To identify new products and services: We use readership patterns to identify events, educational programs, and new products that our readers may be interested in.

We retain personal data for as long as your account remains active. If you close or cancel your account, we will retain data only as long as necessary to fulfill legal obligations, resolve disputes, and enforce our agreements, after which it will be deleted or anonymized.

Use of Information Collected

In Business Madison does not now, nor will it in the future, sell, rent or lease any of its customer lists and/or names to any third parties. In Business Madison may collect and may make use of personal information to assist in the operation of our website and to ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable information as a means to keep you informed of other possible products and/or services that may be available to you from www.IBMadison.com.

In Business Madison may also be in contact with you with regards to completing surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered.

In Business Madison uses various third-party social media features including but not limited to Facebook, Instagram, LinkedIn and other interactive programs. These may collect your IP address and require cookies to work properly. These services are governed by the privacy policies of the providers and are not within In Business Madison’s control.

Disclosure of Information

In Business Madison may not use or disclose the information provided by you except under the following circumstances:

  • as necessary to provide services or products you have ordered;
  • in other ways described in this Policy or to which you have otherwise consented;
  • in the aggregate with other information in such a way so that your identity cannot reasonably be determined;
  • as required by law, or in response to a subpoena or search warrant;
  • to outside auditors who have agreed to keep the information confidential;
  • as necessary to enforce the Terms of Service;
  • as necessary to maintain, safeguard and preserve all the rights and property of In Business Madison.

Non-Marketing Purposes

In Business Madison greatly respects your privacy. We do maintain and reserve the right to contact you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in In Business Madison products and services). In certain circumstances, we may use our website, newspapers, or other public means to post a notice.

We Do NOT Sell Your Personal Information

YOUR PERSONAL DATA IS NEVER SOLD. PERIOD.

We do not sell, rent, trade, license, or otherwise transfer your personal information to any third party for monetary compensation or other valuable consideration. We have not done so in the past 12 months and we have no intention of doing so.

While we work with advertising partners, any data shared with advertisers is strictly aggregated and anonymized. For example, we may report that “our site had 2,000 visitors from the 53703 zip code this month” or “500 readers engaged with healthcare articles.” No individual user is identified in any report or disclosure made to advertisers.

Your personal information — including your name, email address, and account details — remains exclusively within our systems and is never disclosed to, sold to, or shared with third-party advertisers or data brokers.

Payment Processing

All online payments on our website are processed through Stripe, a trusted and PCI-compliant third-party payment processor. We do not store your credit card numbers, debit card numbers, or any other sensitive payment method details on our servers.

When you complete a transaction on our site, the following minimal information is retained locally for our records:

  • Your name
  • Your email address
  • The transaction ID and/or authorization code issued by Stripe upon completion of the transaction

All payment card data is handled exclusively by Stripe and is subject to Stripe’s security standards and privacy policy. For more information, visit https://stripe.com/privacy.

Email Communications and CAN-SPAM Compliance

We are committed to complying with the CAN-SPAM Act and all applicable federal email communication laws.

Subscriber Email Newsletters

Paid subscribers are automatically enrolled to receive email newsletters as part of their subscription. These newsletters may include editorial content, product announcements, and event information relevant to our publication. Every email we send includes a clear, one-click unsubscribe link. You may opt out at any time.

Promotional Emails on Behalf of Advertising Partners

On occasion, we may send promotional emails to our subscriber list on behalf of advertising partners. We want to be very clear about how this works:

  • All such emails are sent by us, from within our own email platform (Active Campaign), under our direct control.
  • We do NOT provide, share, sell, or otherwise transfer your email address or any subscriber list information to advertising partners. Ever.
  • The advertiser pays us to send the message; they never receive or access your contact information.
  • Every such email clearly identifies the sponsoring advertiser and includes a functioning unsubscribe link.

Opting Out

To unsubscribe from any or all email communications, click the “Unsubscribe” link at the bottom of any email we send. You may also submit a request to: websupport@wcinet.com.

Your Rights Under the California Consumer Privacy Act (CCPA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Your California Privacy Rights

  • Right to Know: You may request that we disclose: (1) the categories of personal information we have collected about you; (2) the categories of sources from which it was collected; (3) our business purpose for collecting it; (4) the categories of third parties with whom we share it; and (5) the specific pieces of personal information we hold about you.
  • Right to Delete: You may request deletion of personal information we have collected from you, subject to certain legal exceptions (e.g., information needed to complete a transaction or comply with a legal obligation).
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Sharing: We do not sell personal information and do not share it for cross-context behavioral advertising. No opt-out is needed, but we honor all such requests.
  • Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information (as defined by CPRA) beyond what is necessary to provide our services.
  • Right to Non-Discrimination: We will not deny you services, charge you a different price, or provide a lower quality of service because you exercised your CCPA/CPRA privacy rights.

How to Submit a Request

To exercise any of the above rights, please contact us at: websupport@wcinet.com. We will respond to verifiable consumer requests within 45 calendar days. If we need additional time (up to 90 days total), we will notify you in writing.

We may need to verify your identity before processing your request. Verification may require you to provide your name, email address associated with your account, and other identifying information.

Authorized Agents

California residents may designate an authorized agent to submit requests on their behalf. The authorized agent must provide written authorization signed by the consumer, and we may require direct verification of the consumer’s identity.

Children Under the Age of 13

In Business Madison’s website is not directed to, and does not knowingly collect personal identifiable information from, children under the age of thirteen (13). If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database, or in the alternative, that verifiable parental consent is obtained for the use and storage of such information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.

Unsubscribe or Opt-Out

All users and visitors to our website have the option to discontinue receiving communications from us by way of email or newsletters. To discontinue or unsubscribe from our website please click the unsubscribe link in any email or send an email requesting to unsubscribe to websupport@wcinet.com. If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe or opt-out. In Business Madison will continue to adhere to this Policy with respect to any personal information previously collected.

Links to Other Websites

Our website does contain links to affiliate and other websites. In Business Madison does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of every website that collects personally identifiable information. This Privacy Policy Agreement applies only and solely to the information collected by our website.

Security

In Business Madison takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information (e.g. credit card information), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the webpage.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers and servers in which we store personally identifiable information are kept in a secure environment.

Acceptance of Terms

By using this website, you are hereby accepting the terms and conditions stipulated within the Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you agree and accept such changes.

How to Contact Us

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, or to submit a data access, correction, or deletion request, please contact us:

Email: websupport@wcinet.com (data requests and privacy inquiries)
Email: info@ibmadison.com (general inquiries)
Telephone: 608-204-9655

In Business Madison
2810 Crossroads Drive, Suite 3900
Madison, WI 53718