Guide to Giving

Connecting Nonprofits and Business Leaders Across the Capital Region

The In Business Madison Guide to Giving is the Capital Region’s premier annual publication focused on philanthropy, community impact, and the organizations driving change. Published as a standalone magazine and delivered polybagged with our November issue, it reaches a highly engaged audience at a key time of year for giving and planning. Through a powerful mix of print and digital exposure, it connects nonprofits with business leaders, donors, and decision-makers—offering a trusted platform to share stories, build awareness, and foster meaningful partnerships.

More than a publication, the Guide serves as a year-round resource for the business community—highlighting nonprofit missions, showcasing corporate leadership in giving, and helping organizations connect with partners and supporters. It brings together the people and ideas shaping a stronger, more vibrant region.

Distributed to executives, business owners, and community influencers, the Guide reaches an engaged audience invested in regional growth and positioned to support nonprofit initiatives.
Both businesses and nonprofits have opportunities to participate. Companies can demonstrate leadership through Corporate Giving Profiles, highlighting their impact and partnerships, while nonprofits can increase visibility, share their missions, and connect with potential donors and advocates.

The Guide to Giving reflects the strength of the Capital Region—where collaboration between businesses and nonprofits drives lasting community impact.

For more information contact sales@ibmadison.com for details.