Joe Vanden Plas

As the senior writer of In Business Madison, Joe researches and writes content for the monthly print magazine, the daily e-newsletters, and networking events. With 40 years of experience in journalism, including 25 in the Capital Region, the 1983 UW–Stevens Point graduate has covered government, business, athletics, and culture. Outside the office, the Green Bay native enjoys power walks with wife Patty, classic movies, and sporting events.

SunPeak installing solar with its own flair

Chad Sorenson says it was part of his business plan all along....

MGE goal: Is net-zero carbon realistic?

Jeff Keebler agrees that Madison Gas and Electric’s net-zero carbon goal is...

Dane County Small Business Awards: Playing small ball

From the pages of In Business magazine. Thirty-two companies were nominated, but only six...

What women (consumers) want

From the pages of In Business magazine. Like it or not, ecommerce has become...

Marketing to women is about excluding stereotypes, not men

Marketing to women has been the life’s work of Bridget Brennan, the...

Take Five with Carl Corey: Capturing Wisconsin’s image

Photographer Carl Corey has had an interesting second act as a professional...

Family Business Awards navigates transition

For 16 years, Smith & Gesteland has run the Wisconsin Family Business...

Unconsciously biased

From the pages of In Business magazine. Believe it or not, and like it...

Creative license: When business imitates art

From the pages of In Business magazine. Phil Martin is very familiar with the...

Take Five with Stephan Paternot​: Lessons of a ‘dotcom whiz kid’

Stephan Paternot blanched at being called the Mark Zuckerberg of the 1990s,...
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