Michael Victorson, Class of 2003

IB is celebrating 20 years of the 40 Under 40 in 2020, and will be catching up with past recipients to see what they’ve been up to since they were honored. This week features Michael Victorson, CEO, M3 Insurance.

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What have you accomplished in your professional life/career since your 40 Under 40 selection?

So much growth and expansion for M3 — from one office to seven, from a $15 million revenue company to $80 million, and from barely a top-10 broker in Wisconsin to top 50 in America. I’ve been very honored to serve on numerous boards — both nonprofit and for-profit — over the years and am most proud to have led the United Way Campaign in 2009 (a challenging year!), as well as having the opportunity to lead the Chamber Board in 2020. I also helped co-found BrokerTech Ventures.

What accomplishments, milestones, or endeavors have you attained in your personal life since your 40 Under 40 selection?

I’m celebrating 25 years of marriage to Karin this year; Annika, Ethan, and Erik went from three under 5 to three under 22 and are healthy, happy, and striving; still active in the church we helped plant in 2003; made it through 10 years as a youth sports coach (football and basketball); and finally finished Game of Thrones.

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If you were to “do it all over again,” what (if anything) would you do differently throughout your career?

If you want “something” done right, do “it” together. The most powerful, unstoppable, and resilient force in business or life is a united, aligned team willing to run through a wall for each other.

How did your 40 Under 40 selection help your career?

I moved to Madison in 1992, so receiving the recognition of 40 Under 40 in 2003 provided a tremendous lift to my Madison profile. Not growing up here, it helped people get to know me a little.

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What is something that you have a new passion for since the time of your induction — either professionally or personally?

I would say teaching and mentoring. My role in my family, work, and organizations I spend time with has evolved quite a bit since 2003.

Based on your experience, do you have any advice for today’s young professionals (under 40)?

“Go slow to go fast” is one of my favorite expressions passed on to me from my grandfather. Relationships, reputations, careers, or strategies — if done the right way, they more often than not feel slow while you’re grinding it out, but they happen quickly and with high quality if you show up, put in the time, and don’t take shortcuts.

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