Asahi introduces its vodka soda to U.S. market, developed at Octopi

Japanese beverage maker Asahi is introducing its ready-to-drink (RTD) vodka soda to the American market under its global expansion strategy.

Asahi ZEITAKU SHIBORI (Shibori) is the first Asahi RTD to be produced in the U.S., and will be made at the Octopi production site in Waunakee, which Asahi purchased in 2024.

“Introducing Shibori to the United States is a meaningful expansion of our brand portfolio and a perfect example of how we can win beyond beer,” Paul Verdu, managing director of Asahi Beer U.S.A., said in a statement. “The brand’s success in Japan demonstrates its broad appeal, and we see an opportunity to bring its premium, fruit-forward experience to American consumers seeking distinctive RTD choices that balance craftsmanship with approachability.”

The launch represents a step in Asahi’s global expansion of its beer adjacent categories portfolio and highlights the company’s growing investment in North American production at Octopi.

Zeitaku Shibori (“premium squeeze”) is made with a vodka base and 10% fruit juice. It contains 100 calories per 12-ounce can, and comes in a lemon or peach flavor. 

Asahi’s Japanese product development team worked with the innovation team at Octopi to produce the flavors. 

Distribution will be handled through Wismettac across a select group of launch markets, including Los Angeles, San Francisco, San Diego, New York, New Jersey, Honolulu, Seattle, Miami, Chicago and Denver. 

At the moment, Shibori is offered exclusively at the Octopi Taproom at 1131 Uniek Dr. It’s available on tap with at least one variant available, and four-packs can be purchased as a takeaway option for $9.48 per pack.