WKOW announced Caroline Bach as its news director on Wednesday.
Bach takes over the role of Allen Media’s Wisconsin Regional News Director and will oversee WKOW-Madison, WAOW-Wausau, WXOW-La Crosse and WQOW-Eau Claire.
“Caroline has been an integral part of our newsroom,” Anna Engelhart, regional vice president for Allen Media Wisconsin markets, said in a statement. “I’m thrilled to have someone with her experience, positive attitude and effective communication skills.”
Bach began her stint at WKOW as a weekend morning anchor and morning reporter in 2014, working her way up to weekend morning anchor and executive producer and as a producer, content manager and assistant news director.
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Bach began her role Jan. 1.
