Over 100 of the richest companies in America have a spectacularly low customer loyalty score, a new report has found, but Wisconsin-based American Family Insurance Group and Fiserv are bucking the trend. The study, conducted by digital marketing agency SeoProfy, scrutinized over half a million Trustpilot review scores for 129 Fortune 500 companies, including Tesla, Apple, Amazon, and Target, published until May 1. Researchers ranked companies based on their net promoter score (NPS) to measure customer loyalty.
Only 10 Fortune 500 companies received a positive customer loyalty satisfaction score. Madison’s American Family Insurance Group has the most loyal customers of all the evaluated Fortune 500 companies. It is the 301st richest business in America, earning $13.8 billion in revenue in 2023, though it also recorded a loss of $1.9 billion last year. Rated 4.7/5 across 424 reviews, the services provided by this insurance enterprise prompted 87% of its customers to leave five-star reviews. However, 9% of the reviewers still rated its services below par. Overall, American Family Insurance Group has an NPS of 78%, 9% ahead of the next best-rated Fortune 500 company.
Among the richest businesses in the US, Milwaukee’s Fiserv has the second most loyal customers. This leading fintech company has an impressive NPS of 69%. 84% of its customers give it full marks, while 14% are less than satisfied. Its average Trustpilot score is 4.3, based on 1,278 reviews. Fiserv made $17.7 billion in revenue last year, with a $2.5 billion profit. It is thus the 230th wealthiest business in America.
The remainder of the index listed companies in terms of least to most disgruntled, including Tesla, Amazon, and Meta.
