Gov. Tony Evers, together with Wisconsin Department of Tourism Secretary Anne Sayers, announced in a recent press release that Wisconsin’s tourism industry saw a record-breaking year in 2022.
According to 2022 economic impact data, the tourism industry generated $23.7 billion in total economic impact, surpassing the previous record year of $22.2 billion set in 2019.
In 2022, all 72 state counties experienced an increase in total tourism economic impact.
Further, last year, tourism supported 174,600 part-time and full-time jobs across various sectors of the industry and generated $1.5 billion in state and local tax revenue. Historic marketing investments from the Wisconsin Department of Tourism, critical relief dollars allocated by Gov. Evers, and the efforts of communities across Wisconsin helped contribute to the new record, as well as the highest-ever overnight visitation rate.
In 2022, there were 111.1 million visits in Wisconsin, which was up 8.8 million visits, or 8.7%, over the previous year. This includes a record 45.4 million overnight visits, an increase of 13.8% from 2021. Overnight visitors, on average, spent nearly three times as much as day trip visitors.Â
