Gov. Tony Evers and Wisconsin Department of Tourism Secretary Anne Sayers today announced Wisconsin’s tourism industry in 2024 saw its third consecutive record-breaking year of economic impact under the Evers Administration.
According to 2024 economic impact data, the tourism industry generated a record-high $25.8 billion in total economic impact, or about $70 million per day, surpassing the previous record of $25 billion set in 2023, which itself was a record year.
Wisconsin also welcomed a record-breaking 114.4 million visitors in 2024 — a 1.4 million increase from the previous year and eclipsing the former record of 113.2 million visitors in 2019. The state’s tourism industry generated a record $1.7 billion in state and local revenue and supported 182,000 part-time and full-time jobs across sectors in 2024, growing 2.2% from the previous year.
To learn more about Wisconsin tourism’s record-breaking year and view the 2024 economic data, click here.
