Wisconsin Soybean marketing board to celebrate soy-based innovation with Fitchburg Fire Department

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Wisconsin soybeans are being used to help fight fires and keep communities safe from harmful firefighting chemicals.  

The Wisconsin Soybean Marketing Board and Fitchburg Fire Department will celebrate the donation of a pallet of soy-based firefighting foam from Cross Plains Solutions, a developer of the product, on March 25 at 11 a.m. at the Fitchburg Fire Department Station #1, Fitchburg, Wisconsin: 5791 Lacy Road, Fitchburg. 

“This partnership shows how Wisconsin soybeans can help protect both people and the planet,” Jonathan Gibbs, WSMB president, said in a statement. “We’re proud to support the Fitchburg Fire Department and demonstrate how agriculture is fueling new solutions for our communities.” 

The March 24 event will highlight how Wisconsin-grown soybeans provide sustainable solutions across industries — including firefighting technology. SoyFoam offers a renewable, environmentally friendly PFAS-free alternative to traditional petroleum-based products. 

“This product will allow us to respond to events in a much safer and environmentally favorable way,” Scott Sarver, Fitchburg fire chief, said in a statement. “This local innovative initiative is what the national fire service has been looking for years.” 

WSMB funded the donation through the state’s soybean checkoff program, which invests in research, market development and education to expand the use of soy in new products and industries. 

The Fitchburg Fire Department was selected as the lucky recipient through a WSMB SoyFoam campaign earlier this year. 

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