Gov. Tony Evers and Wisconsin Office of the Commissioner of Insurance Commissioner Nathan Houdek on Friday announced that, according to the Centers for Medicare and Medicaid Services, 313,579 Wisconsinites signed up for health insurance on the individual marketplace through the Affordable Care Act during the 2025 Open Enrollment Period — a nearly 18% increase from the previous period and the highest enrollment Wisconsin has ever reached. This year surpassed last year’s record-breaking enrollment by more than 47,250 enrollees.
This announcement comes as Gov. Evers recently in his 2025 State of the State address announced new efforts in his upcoming 2025–27 Executive Budget to ensure Wisconsinites have access to affordable, quality health care, including increasing access to necessary prescription medicine and improving consumer protections.
Although the open enrollment period has closed, some individuals may still qualify for special enrollment periods throughout the year due to their personal circumstances. Individuals who have recently lost health coverage, gotten married, or had a baby may qualify. Additionally, Tribal members and their families may enroll in coverage on the marketplace at any time. Wisconsinites can find out if they qualify for a special enrollment period by contacting a licensed health insurance agent or finding free local help through Covering Wisconsin.
