A new study by crypto onramp platform Instaxchange revealed the U.S. states that are most eager to get into investing as well as which sector each state is most eager to invest in. The study looked at average monthly Google searches, using the tool Google Keyword Planner for over 300 search terms related to investing, such as “how to invest,” “real estate investing,” and “best stock investments.” The total searches for each state were then scaled per 100,000 people to ensure fair comparisons, and the most popular type of investments were listed for each state.
Ranked as most interested is New York, with 161.2 searches per 100,000 people, and least interested is Mississippi, with 76.8. Wisconsin ranks second least interested. The rate of searches stands at 77 per 100,000 people in Wisconsin — a 109% decrease compared to New York. There are approximately 4,500 average monthly Google searches originating from Wisconsin and the region is one of only three states to have certificates of deposit in its top five investing sectors.
