The Wisconsin Department of Natural Resources launched an official online merchandise store on Monday.
It features items like a Devil’s Lake poster, T-shirts and a state park holiday ornament. Proceeds support conservation efforts, environmental education and outreach initiatives across the state. Sales from Smokey Bear merchandise, specifically, go to the National Fire Prevention Program.
“Everyone in the state interacts with the environment in some way, and we’re excited to offer this new opportunity for all Wisconsinites to participate in supporting the mission of the DNR,” DNR Secretary Karen Hyun said in a statement.
“We hope that by offering these items for sale via ecommerce, more and more people will engage with the DNR and learn about our efforts to keep our air and water clean, parks and other public lands beautiful and pristine and our fish and wildlife populations robust and healthy.”
Additional items will be added to the online store in the coming months.
