Wisconsin Brewing Company teams up with Harley-Davidson for new NA brew

Get Our Email Newsletter
The companies, people and issues shaping business in Madison and the Capital Region.

Verona-based Wisconsin Brewing Company has teamed up with Harley-Davidson to create a new nonalcoholic beer called Road King, according to a report from 608Today. This officially licensed Harley-Davidson brew contains less than 0.5% alcohol by volume. It is an American Pilsner style beer that has been customized with an added touch of hops.

The Road King nonalcoholic beer is now available for purchase at local Harley-Davidson dealerships, select liquor stores like Total Wine & More, and at the Harley-Davidson Museum in Milwaukee. It will also be served at the upcoming Harley-Davidson Homecoming Festival in Milwaukee from July 25–28 and the famous Sturgis Motorcycle Rally in South Dakota from August 2–11.

In addition to these locations, the Road King beer will soon be available for national online ordering and distribution.

Digital Partners