WHA Foundation kicks off campaign to attract students to health care workforce

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The Wisconsin Hospital Association (WHA) Foundation is unveiling a new workforce campaign entitled So Many Options to attract new workers to Wisconsin’s health care workforce, according to a recent press release.

The statewide campaign features targeted digital advertising and the launch of a dedicated website to showcase the abundant health care career options — both clinical and nonclinical — available to current and prospective employees. With a particular focus on middle and high school students, the campaign aims to inspire younger generations to pursue these career opportunities by highlighting aspects such as competitive compensation, flexible schedules, and wide-ranging educational requirements.

The So Many Options campaign’s spokespeople include clinical and nonclinical employees from hospitals across the state. The website guides users through descriptions of a variety of health care professions based on personal interests and educational background, and it connects users to a number of workforce-related resources, including WHA, Future Health Professionals, and Wisconsin Area Health Education Centers.

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