Three downtown businesses from around the state were named as finalists in the Wisconsin Economic Development Corp.’s (WEDC) annual Main Street Makeover Contest, according to a recent press release. One grand prize winner will receive funding and assistance to upgrade their business.
Based on the popular reality show concept, established businesses located in one of the state’s 35 Wisconsin Main Street and 83 Connect Communities had the opportunity to nominate themselves for a “makeover” that will take place in the spring of 2024. The winning businesses will receive personalized technical assistance and up to $10,000 to implement recommended changes, which could include interior and exterior design improvements as well.
Finalists were selected based on their business track record, the vision for their business, and the potential for the makeover to have a positive impact on their downtown district. The three finalists are:
- YB Urban? in Ellsworth;
- Link’s Martial Arts in Mayville; and
- Café 529 in Wausau.
The winner will be announced in early November. The winning businesses will spend several months working with Main Street staff and consultants from RetailWorks Inc., a Milwaukee-based interior design firm, on a renovation plan, followed by a 48-hour transformation event in the spring.
The new and improved business spaces will be formally unveiled during a public celebration featuring state and local officials. All eligible businesses that submitted applications for the competition will receive technical assistance from the Main Street team to help achieve their goals and enhance their business.
