WCMP releases 2024–25 Wisconsin Manufacturing Report

Get Our Email Newsletter
The companies, people and issues shaping business in Madison and the Capital Region.

The Wisconsin Center for Manufacturing & Productivity (WCMP) has released the 2024-25 Wisconsin Manufacturing Report, providing additional in-depth analysis of the state’s manufacturing sector. This fourth annual report offers data-driven insights based on interviews with 400 manufacturing executives and five focus groups across Wisconsin, plus added perspectives from industry leaders.

Key report findings include:

  • The biggest challenge facing manufacturers continues to be attracting and retaining skilled workers. The labor shortage is driving increased investments in employee retention, training programs, and automation.

  • More manufacturers are integrating artificial intelligence (AI) into administrative functions, with growing interest in AI-driven production efficiencies. Simultaneously, cybersecurity awareness is increasing, with more companies taking proactive steps to protect their data.

  • While fewer manufacturers believe Wisconsin’s economy is growing, confidence in their own company’s financial outlook remains high, with businesses focusing on innovation and efficiency.

  • Manufacturers are leveraging automation to enhance productivity, with large firms leading the way. However, financial constraints remain a key obstacle for smaller companies looking to implement new technologies.

  • Wisconsin’s diverse manufacturing base continues to provide stability, resilience, and a competitive edge in the national and global markets.

Digital Partners