In Business hosted its third virtual Icons in Business event on Nov. 18 featuring Deb Archer, CEO of Destination Madison and the Madison Area Sports Commission. With her upcoming retirement at the end of the year, Archer reflected on the past 25 years of leading Destination Madison, discussed attracting and securing high profile events such as Ironman and CrossFit, and shared insight into the opportunities and challenges facing the local tourism market.
Thank you to our presenting sponsor, WPS Health Solutions, and our additional sponsors: The Madison Concourse Hotel, ActionCOACH, and Baker Tilly.
