Lingerie from Victoria’s Secret is having a moment.
According to CNBC, the undergarment company blew past Wall Street expectations in its fiscal first quarter. The shares are double what was expected, up 40%.
The company has experienced “very consistent, double-digit (sales) increases across Victoria’s Secret, Pink, beauty channels, digital, stores and international, all very positive,” CEO Hillary Super told CNBC in an interview. “Supercharging bras being one of our most important initiatives, double-digit (comparable sales growth) there, and I think the loyalty that bras creates and the anchor that it is in the business is just so important.”
Victoria’s Secret is expecting full-year sales to be between $7.03 billion and $7.13 billion, up from $6.85 billion to $6.95 billion.
