UW–Madison’s football season ticket sales this year saw a net increase from the previous year for the first time since 2017, according to the Wisconsin State Journal. Wisconsin had a 95% renewal rate among last season’s season-ticket holders, and an influx of new buyers equaled a net gain of 661 more season-ticket purchasers.
Season tickets for premium areas in Camp Randall Stadium — the south end zone and Mansukhani Terrace in the north end zone — are sold out. Single-game tickets are still available in the corporate hospitality area of the south end zone, however.
As of Aug. 15, Wisconsin has sold 5,000 more single-game tickets than last year, equating to an increase of $800,000 in single-game ticket revenue since last year. The program has sold almost double the amount of three-game ticket packs over last season, and nearly 1,000 more tickets have been sold for the opener Sept. 2 than for last season’s debut game.
This season will likely be the first with multiple sellouts since 2017; the Oct. 14 Iowa game is sold out, and only 600 tickets remain available for the Oct. 28 game against Ohio State.
