The UW Athletics Department and its exclusive multimedia rights holder Badger Sports Properties announced official radio broadcast partnerships with both iHeartMedia Wisconsin and Good Karma Brands (GKB), according to a recent press release. The agreement includes a five-year extension with existing partner iHeartMedia Wisconsin and a five-year agreement with GKB as a new broadcast partner.
iHeartMedia will continue as the home of UW football, men’s and women’s basketball, and men’s and women’s hockey, with accompanying ancillary shows on the same iHeart stations.
The extension will include new content opportunities on “The Game Network” and extended coverage across iHeartMedia digital platforms including the iHeartRadio App, local digital, and social media. In addition, the audio company has committed to the creation of a new women’s sports centric show called “Badger Women’s Sports Hour.”
Good Karma Brands will be the new home of UW women’s volleyball. The matches will be broadcast across two of GKB’s stations — Newsradio 620 WTMJ in Milwaukee and 100.5 ESPN in Madison.
In addition to carrying all Badger volleyball matches, GKB will activate around select matches in Madison and Milwaukee, including a “Lead Her Forward” National Girls & Women in Sports Day celebration.
iHeartMedia and GKB have both committed to collaboration on NIL and paid internship opportunities for UW student-athletes as part of their respective agreements.
