Madison nonprofit Urban Triage is looking to help Wisconsin growers with the launch of Less Noise.
Announced Monday, Less Noise is an organic hemp and CBD wellness brand using Wisconsin-grown hemp.
Products will include balms, pre-rolls and gummies, and are developed in partnership with Stacks Family Farms, a La Crosse-based hemp farm and processor. Hemp will also be cultivated at the Farley Center by participants in Urban Triage’s Hemp Specialty Crop Program for Entrepreneurs, a 12-week program providing hands-on agricultural training, business development skills and startup support.
Urban Triage said in a statement that Less Noise “emerges at a time when critical funding for community-based agriculture and Black-led initiatives is shrinking.”
“We are not waiting to be saved. We are building what we need,” Brandi Grayson, founder and CEO of Urban Triage said in a statement. “Less Noise is about reclaiming power — economic power, cultural power and the power to define our own future. This is what it looks like when community becomes the system.”
Every purchase directly funds Urban Triage’s agriculture initiatives in Madison.
The April 20 launch date is intentional.
“We are reclaiming 4/20 — not as a stereotype, but as a symbol of healing, pride and possibility,” Grayson said. “Hemp has lived at the intersection of harm and liberation in Black communities. We are choosing liberation. Every product represents that choice. Every purchase fuels that future.”
All Less Noise products are lab-tested and compliant with Wisconsin and federal regulations.
Products are now available online.
