Madison-based TDS Telecommunications is sponsoring a new effort to celebrate local veterans at five Badger Women’s volleyball games. The Honor a Veteran program — a first of its kind for UW volleyball — will highlight a local veteran during the game who will receive two tickets to a game as well as a co-branded soft cooler with TDS swag.
The Honor a Veteran program began at the Sept. 17 game against Marquette at the Kohl Center. Future presentations will happen on Oct. 11, and the matches on Nov. 1, 8, and 30.
TDS was named a 3-Star Employer by the VETS Indexes in 2024 and has been named a Gold Level Vets Ready employer by the Wisconsin Department of Workforce Development multiple times. The company also has a robust Patriot Associate Group made up of current and prior military service members, first responders, and supporters.
