Starbucks launches new drinks menu to caffeinate its business

Get Our Email Newsletter
The companies, people and issues shaping business in Madison and the Capital Region.

Starbucks is launching a new menu at its U.S. locations to try and boost sales in the afternoon.

That time of day is usually slower for the company, CNN reports, and so it is pursuing a healthier segment of the market with an afternoon selection of energy drinks made with green coffee extract.

Starbucks will introduce a new chai latte allowing customers to adjust its sweetness levels, and drinks with ube and lavender. It will also launch new matcha beverages.

The food selection will also be increased with more protein and fiber-forward items to follow wellness trends. This could include pizza or flatbread.

Digital Partners