Spotify, Peloton team up for global fitness hub

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Spotify is preparing the launch of over 1,400 Peloton exercise classes on its Premium subscription service, CNBC reported 

It is the first time Spotify has ventured outside of music and podcasts, and the first time Peloton has ventured outside of exercise machinery.  

Spotify is also working on building a fitness creator category and working with fitness creators like Yoga with Kassandra to do so.  

Peloton said it hopes its move will help it expand its reach and find new revenue streams.  

Digital Partners