Spectrum Reach, the advertising sales business of Charter Communications Inc., on Tuesday announced the fifth anniversary of its nationwide small business initiative Pay It Forward. With this year’s program, Spectrum Reach will invest more than $3.8 million in free TV advertising for 255 eligible small businesses, part of more than $50 million invested over the past five years.
Each local entrepreneur selected to participate in Pay It Forward will receive a free advertising campaign worth up to $15,000, including live and streaming TV, a 30-second commercial, marketing consultation services, and mentoring and educational resources. Additionally, Pay It Forward participants will be invited to Spectrum Reach-sponsored marketing events held throughout the country. These include events with local chambers of commerce, webinars, and networking opportunities with other entrepreneurs and with various partners.
To apply for the 2025 Pay It Forward program, businesses must be legally registered to operate within a designated market area served by Spectrum Reach. Small business owners interested in participating in this year’s program can apply here.
