The Universities of Wisconsin (UW) on Monday announced the launch of “Mascots on Main,” a new social media video campaign showcasing the relationships between Wisconsin’s 13 public universities and local businesses across the state. The campaign features university chancellors and their mascots visiting businesses that partner with the universities, are owned by alumni, employ university students, or support UW.
Each week, a different university will be highlighted across the UW’s social media channels. The first video in the series was released on Feb. 10, featuring UW–Platteville Chancellor Tammy Evetovich and the university mascot.
