Room tax decline causes tourism budget cuts

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A predicted sharp decline of hotel room tax revenues has caused Madison’s Room Tax Commission to cut approximately $10 million from tourism marketing and funding for Monona Terrace, the Overture Center, and other city attractions, according to a Wisconsin State Journal report.

Room tax revenues are projected to fall by 50% due to the COVID-19 pandemic’s effect on travel and spending. Revenue for Destination Madison, the Greater Madison Convention and Visitors Bureau, will be cut by $2.46 million.

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