Airbnb has released a new Travel Dispersal Report revealing that it continues to help drive travel and tourism to smaller cities and towns across the U.S., including Dane County’s Rockdale.
In fact, Rockdale ranks No. 7 on Airbnb’s list of the top-10 most-booked U.S. cities and towns to receive their first Airbnb booking in the first quarter of this year. Rockdale is part of a growing number of smaller communities positively impacted by an influx of tourism spending.
The traditionally top-10 most-visited cities on Airbnb globally have decreased in dominance, accounting for just 7% of all trips in 2022 as compared to 10% in 2019.
The pandemic has led to a significant increase in non-urban travel, which accounted for the highest growth in Airbnb supply and demand in nights booked in 2022.
