Report shows statewide, national impacts of increased import tariffs

Get Our Email Newsletter
The companies, people and issues shaping business in Madison and the Capital Region.

With the 2024 presidential race approaching, and both former President Donald Trump and Vice President Kamala Harris signaling a shift away from free trade, potential tariff adjustments loom and could have immediate effects on U.S. consumers, particularly when it comes to prices, according to a report from Traceone.

To understand the potential impact of import tariffs on the U.S. food supply, researchers broke down their study by state. Key Wisconsin findings include:

  • Each year, Wisconsin imports about $1.2 billion in food and beverage commodities;

  • The average Wisconsin household currently spends 13% of its annual budget on food and beverages, and further tariffs and supply chain disruptions could make everyday items increasingly expensive;

  • Nearly 21% of adults in Wisconsin find it difficult to afford food, and 10.7% of households struggle with food insecurity.

Research on nationwide effects found:

  • In 2019, the U.S. imported more agricultural goods than it exported for the first time in decades — a trend that is expected to continue to the tune of a $42 billion agricultural trade deficit in 2025;

  • Imported foods now make up 17.3% of U.S. consumption, up from 12.4% in 2008, highlighting an increasing dependency across key categories like fruits, nuts, and grains;

  • Mexico and Canada supply 42% of U.S. food imports, with beer and bread being their top exports, and other major contributors include Italy (wine), Chile (salmon), and Brazil (coffee);

  • Currently, the U.S. imports nearly a fifth of its food supply from abroad, totaling almost $197 billion each year, with nearly 60% of that attributable to just five states — California, Texas, New Jersey, Florida, and Illinois.

The full study is available here.

Digital Partners