Soccer is a popular sport in Madison, and with the arrival of Rally FC, pre-professional women’s soccer will soon arrive in the state capital.
Raygun, a longtime supporter of women’s sports thanks to the owner’s mom’s involvement in basketball, has released new gear before the Rally season begins this year.
The official gear comes in a purple T-shirt that says, “Madison Watches Women’s Soccer” and a white one that says “Women’s Soccer Makes Madison Better.”
Forward Madison also released a new kit inspired by snowmobiling, the Drift Kit, on Tuesday.
The pre-match top “pays tribute to the iconic style of the 1990s snowmobile culture while celebrating Dane County as a premier snowmobiling destination for Midwest riders,” Forward Madison spokesperson Taylor Pieper said in a statement.

Both Raygun and Forward’s shirts are available now in time for the 2026 seasons.
