What are the most challenging and rewarding aspects of your job and why?
The most challenging part of my job so far has been to open one of the first 100-ish [testosterone replacement therapy] clinics of the 1,000 that will open in the next few years. It has been a challenge to bring a new concept for men’s health to Wisconsin, but I plan to eventually have three franchise locations in Dane County. The most rewarding aspect of my job is both how I see my staff grow and become more confident, and in the changes I see in the people we serve. We treat both men and women, but focus on men’s health, mainly TRT, ED, weight loss, and vitamins/peptides. The changes in the people who start on a treatment program and then feel more healthy and more able to accomplish their goals is amazing! As an owner, I have also been able to help some people who can’t afford the medication or treatment that is not covered by their insurance.
Who do you look up to or admire in business and why?
The further I go in this new business, the more I realize how much I was influenced by Richard Stern. He is a local commercial real estate agent whom I worked for almost 20 years ago. We have kept in touch, and I have been able to turn to him for advice and support. He knows so much and is so open to share his knowledge. He was especially helpful after my father unexpectedly passed away. He was also in commercial real estate. Dick helped me evaluate the business we inherited and was willing to mentor me until I could take over the day-to-day operations. Unfortunately, we sold the business, but Dick’s help was vital.
What has been the high point of your career so far?
Every new milestone is a high point of my career. I was a stay-at-home mother for 30-plus years, but I had my own small business, helped my husband with his business, and raised tons of money for local nonprofits. This latest chapter, owning a large territory in the Greater Madison area with Gameday Men’s Health, has put all my skills and talents together in one place. If each new project is not a high point marker, I feel like I would be moving backward.
Thinking back on your career, what advice would you give your 21-year-old self?
I would tell my 21-year-old self that it is OK to not have a straight path to your future. Plan as much as you want but don’t expect your plans to go as smoothly as you think. Everything changes, so it is best to be flexible. Keep your goals in sight and know there is more than one path to get there.
