Madison’s oldest architecture and interior design firm, Potter Lawson, announced that Rebecca Prochaska will take over as president and CEO from Beth Prochaska. Beth Prochaska will transition to chairman of the board, effective Dec. 1.
Rebecca Prochaska joined the firm in 2004. In her role as president, she will be responsible for spearheading strategy, driving innovation, and overall management of the firm.
Beth Prochaska, who has been with Potter Lawson for 43 years, will remain active in the firm as she transitions to chairman of the board, where she will focus on client service strategy, business development, civic leadership, and market positioning.
