Piiku, founded by Middleton native Jim Rice, has finalized an investment equity round of $1.4 million. The company has developed a system for digital publishers, such as newspapers and magazines, to retain readers who might otherwise abandon their sites when faced with a paywall. Piiku (rhymes with “haiku”) gives online visitors the option of watching a high-quality video ad in exchange for access to an article or website, depending on the publisher’s specifications. Piiku is now based in New York.
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