Forbes has ranked the Packers operation the 25th most valuable sports franchise in the world, up from 29th last year.
The team’s worth jumped 42% over the past year, from $1.38 billion in 2015 to $1.98 billion in 2016. The Dallas Cowboys, worth $4 billion, continue to take the top spot.
The ranking was determined by a formula calculating team equity, debt, and stadium value.
