Orbita, a provider of smart virtual assistants and workflow automation for health care, has acquired the assets of Madison-based Wellbe, a digital health company providing patient navigation for specialty care, according to a recent press release. The acquisition, which includes Wellbe’s software, customers, and select staff, was finalized Aug. 16.
Established in 2015, Orbita offers interactive virtual assistants and conversational AI to decrease call volume, address patient demand for consumer-friendly interactions, improve the employee experience to reduce turnover, and increase efficiency and throughput. Solutions that engage patients across web, text, and voice channels are built on a scalable platform leveraging conversational and generative AI, natural language understanding, machine learning, and proprietary algorithms to meet the unique demands of health care.
Focusing on specialty care such as bariatric surgery and orthopedics, Wellbe developed a secure digital navigation solution to address complex care pathways. Patients are more confident and well-prepared for procedures, while clinical and administrative staff benefit from a reduction in tedious and repetitive tasks.
