Wisconsin nonprofit Objective: Veterans’ Smile was selected as a 2025 Collaborate Program recipient and will receive a year-long professional billboard campaign donated by Adams Outdoor Advertising.
Adams will provide creative design and installation services. The program provides nonprofits with a billboard to help bring community awareness to their offerings.
“We are extremely appreciative of the Adams Outdoor creative team for bringing this campaign
to life,” Objective Veterans’ Smile founder Kyle Arneson said in a statement. “Given that the vast majority of our veterans do not receive dental care through the VA, raising public awareness about this issue is critical. Adams Outdoor’s generosity helps us reach more veterans and the communities ready to support them.”
Objective: Veterans’ Smile provides dental care to veterans who do not qualify for Veterans Administration benefits. About 85% of veterans do not have dental coverage through VA benefits.
The billboard will be installed on Nov. 5 at 3001 S. Stoughton Road.
