Milwaukee financial services company Northwestern Mutual announced in a recent press release its expanded multiyear partnership with the Milwaukee Brewers, becoming the team’s official financial planning and first-ever jersey patch partner. This is an evolution of a partnership the two brands have held for the past seven years.
Both Northwestern Mutual and the Brewers share values surrounding supporting Greater Milwaukee and the children and families within these communities. Through their expanded partnership, the organizations will continue to fundraise in support of Alex’s Lemonade Stand Foundation (ALSF), with the goal of finding better treatments, health outcomes, and cures for childhood cancer. There will be a significant increase of these efforts beginning in 2024 with direct ways to support the initiatives to raise money to fight childhood cancer.
During Childhood Cancer Awareness Month in September 2024, the Brewers will identify a home series and donate $1 for every ticket sold for those games to ALSF. Additionally, the Brewers and Northwestern Mutual will team up on a season-long in-game charitable donation, up to $25,000 to ALSF. Prior to the 2024 season, additional programs to raise money and awareness for the cause will be announced.
For additional information, visit the Northwestern Mutual website.
