A cinnamon-flavored whiskey named Dave’s Fave from Dave Jones Inc. in Madison was created to be a fun addition to company parties and used as gifts. Noting the liquor’s high demand from customers and employees, the company brought the product to market and is now donating 100% of the proceeds from sales to local charities.
Dave Jones Inc. partnered with Yahara Bay Distillers in Fitchburg to customize the whiskey with a touch of cinnamon and sweetness. The first recipient of proceeds from Dave’s Fave is UW Health American Family Children’s Hospital.
