While Nike and Adidas may be the sneaker giants of the world, New Balance has seen its sales grow 19% in 2025 to $9.2 billion.
New Balance isn’t a new brand, with the Boston-based brands in business for 120 years. It shared its 2025 numbers with CNBC, which also reported that the retailer expects to reach its goal of $10 billion in annual revenue by the end of 2026.
