Marketing firms create strategic partnership

Madison-based Lean Focus and Pop-Dot have jointly announced a strategic partnership that will allow the companies to work in tandem with clients. Lean Focus clients have included GE, Electrolux, Honeywell, and Pampered Chef. Pop-Dot is a full-service marketing agency offering branding, market planning, traditional advertising, digital marketing, website design, and public relations. Their clients have included Johnsonville, Yelp, Glue Dots International, Colony Brands, and Nonn’s.