A MarketBeat study surveyed 3,012 U.S. respondents to determine the most ethical companies across the U.S., and two Wisconsin companies, Organic Valley and Milwaukee Tool, made the list at 32 and 45, respectively, out of 118 companies.
Organic Valley, based in La Farge, is an organic food brand and an independent cooperative of organic farmers. It is the largest farmer-owned organic collective in North America.
Milwaukee Tool is a power tool company based in Brookfield, Milwaukee.
“Ethical perception is becoming the new currency of brand loyalty,” Matt Paulson, founder of MarketBeat, said in a statement. “People want to believe the companies they support share their values — and they’re rewarding those that prove it.”
The survey ensured a balanced representation of age, gender and geography to better reflect the U.S. population.
“To maintain accuracy and credibility, the research followed a two-step statistical process: first, stratified sampling was used to capture demographic variation; then, post-stratification weighting was applied to align results with national population benchmarks based on internal data sources,” MarketBeat said in a statement.
“Conducted in October 2025, the study provides insight into how Americans perceive corporate integrity, social responsibility and ethical alignment in the modern marketplace.”
Find the full list on MarketBeat’s website.
