Adams Outdoor Advertising on Nov. 27 hosted a live billboard installation for the new campaign for its latest collaborative partner, Madison’s Literacy Network.
In Dane County, more than 55,000 adults struggle with low literacy. Through programs like its Citizenship Program, Workplace English program, GED Tutoring, Refugee ESL classes, and more, Literacy Network helps adults improve their job situation, communicate better with children’s schools, gain U.S. citizenship, obtain their high school equivalency degree, and more.
Adams Outdoor will assist this work by selecting Literacy Network as a 2023 collaborative partner through provision of advertising space and professional creative services.
