Madison-based online shopping rewards app Fetch is running “The Big Reward,” a 30-second national Super Bowl ad with a $1.2 million giveaway, according to the Wisconsin State Journal.
Following the final two-minute warning of the game, Fetch will give away $10,000 every second for the remainder of regulation game time, with a livestream revealing 120 winners. Participants must open the Fetch app during co-founder and CEO Wes Schroll’s appearance during the ad.
Fetch, located at 1050 E. Washington Ave., has roughly 950 employees and also has offices in Chicago, New York City, Boston, and Birmingham, Alabama.
