Madison’s American Family Insurance confirms staff reductions

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Madison-based American Family Insurance has confirmed staff reductions across its five U.S. companies, according to the Wisconsin State Journal, including at the leadership level. The company has not said which positions or how many have been affected.

In the past nine years, American Family has acquired Tennessee auto insurer The General; Boston’s Homesite Insurance; and De Pere-based home and auto insurer CONNECT. In 2018, Florida-based Main Street American Group Mutual Holdings merged with American Family.

American Family says it serves all 50 states and employs nearly 12,500 workers across its companies. The company states it is working to increase efficiency and manage costs by consolidating operations across companies.

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