Madison rewards app hit revenue run rate of $500M in Q4 2024

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Madison reward app Fetch on Tuesday announced that in the fourth quarter of 2024, it achieved an annual revenue run rate of $500 million, marking a 65% increase year over year and creating strong momentum for 2025.

The company also grew monthly active users to 12.5 million and increased partnerships across American brands in the consumer packaged goods, restaurant, and retail industries.

Other recent highlights for Fetch include:

  • A Nielsen-commissioned marketing mix modeling study found that Fetch outperforms television, social media, online video, and print in driving incremental revenue;

  • Its AI/machine learning receipt processing has provided accuracy and fraud prevention for upwards of 3 billion physical receipts and 360 million digital receipts;

  • The company has seen increased engagement for Fetch Play, one of the largest rewards-driven acquisition channels of mobile game publishers, with 23 million game installs; and

  • The Fetch Shop saw accelerated growth, with 250 merchants to over 800,000 active users.

Looking ahead, Fetch’s first quarter 2025 revenue is on track to outpace the 2024 fourth quarter.

Digital Partners