M3 releases 2024 Health Care Trend Report

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The companies, people and issues shaping business in Madison and the Capital Region.

M3 released its 2024 Health Care Trend Report, which looks at trends among employers ranging in size from three to more than 10,000 employees in a variety of major industry sectors.

In 2024, health benefit plan premiums grew at an overall rate of 8%. This is higher than the historical norm of 6.6% since the report began in 2004 and is the highest rate of change since 2007 (8.4%). It is also almost an entire point higher than 2023’s rate of change. The overall annual average cost per employee increased to $16,011 in 2024, a jump from $15,290 in 2023.

In south-central Wisconsin, the market experienced an increase of 8.4%, which is a jump up from a 7% change rate in 2023. The average cost of $15,887 represents an increase from $14,879 the previous year.

For the fifth year in a row, the public sector rate of change grew more slowly than that of the private sector. M3 public sector clients experienced an overall cost increase of 6.2% compared to 8.3% in the private sector. The average private sector annual cost per employee increased to $14,715 in 2024, up from $14,021 in 2023, and the 2024 public sector annual cost per employee rose to $20,779 from $20,048 in 2023.

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